Computer service contracts are the butter of a computer services business. The difference between having a computer service contract and not having one, is what defines the difference between a customer and a client. As a business owner you want clients - people who are on long term computer service contracts.
Your goal is to move your customers into computer service contracts and begin a long term, stable relationship with them. The customers that you are in contact with several times a year should be very receptive to at least a small computer service agreement.
These are the customers you should spend time trying to convert. Make sure you keep in contact with them on a monthly basis. Let them know of special offers you are making and any discounts you have on computer service contracts. If a customer is calling you several times per year then they should benefit from a computer service contract. Outline to them what their savings would be.
Ultimately, you would like to have computer service contracts with everyone. That won't be possible. But even a $500 computer service contract gets them to raise their hand. They are indicating a willingness and ability to pay on a regular basis. This is what your business will thrive on - one regular, paying customer at a time.
Bottom Line on Computer Service Contracts
Computer service contracts are golden to your computer services business. When you set up a computer service contract you are solidifying a long term relationship. For customers who aren't on a computer service contract but very easily could be - it is wise for you to keep in regular contact with them. These customers have the potential to turn into clients so you need to do whatever it takes to make that conversion happen.
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