Ok, so you have researched the facts, weighed the pros and cons and have finally decided that a home business is right for you. But now you need to figure out what type of business you want and how to proceed with marketing this business.
There are many types of home businesses but not all of them are right for all people. You need to ask yourself these questions: Do I want to start my own business from scratch? Do I just want to join an MLM and sell for someone else? Do I want to sell physical products or digital products? Do I want to do all the work online or offline too? Do I want help with my business or do I want to go solo? Do I just want to become an affiliate and sell other people's online products?
MLM/Direct Sales - The company you sell for is in control of how you run your business. You are paid a commission for sales and usually have to recruit a downline.
Distributorship - You are in control of your own business. You keep all profits and do not need to recruit a downline.
Digital Products - Selling digital products such as ebooks is done online and there is no need for an inventory, shipping or worrying about damaged goods.
Affiliate Programs - many people make a good online income just by selling other people's products.
Service Provider - This would include such things as virtual assistant, party planner, pet sitter, etc.
These types of businesses can be combined to form one very successful business. Such as applying for a distributorship and then also offering ebooks on your online store site.
Once you have chosen your business and gotten all your permits, tax numbers, etc, you will need to start marketing your new business. There are countless ways to do this online and offline.
Offline Marketing
Offline marketing would include: business cards, flyers, attending your community events and networking, attending expos, craft fairs, trade shows, postcards, phone calls, newsletter advertising, door hangers, radio, fundraisers, school functions, catalog distribution, mailing lists, home parties, car magnets, brochures, seminars, yellow pages and more. Use your creativity to come up with your own unique marketing ideas.
Online Marketing
Marketing strategies online include: link exchanges, search engines, autoresponders, online auctions, email press release, online chats/seminars, ebooks, blogging, tutorials, ad swapping, ezine publishing, article marketing and much more!
To market your home business takes a lot of work, consistency, time and commitment. Handing out a couple business cards and throwing up a website will not suffice. Work as many as these marketing ideas as you can. Find out which ones really work for you and then expand on them. Then try more!
I want to make sure you understand that you cannot treat your business as a hobby. If you want a successful business with a full time income, you have to work your business full time. If you find one of these programs that claim you can make thousands a week for 5 minutes of work, (that actually work) please let me know. In the meantime, start using some of these ideas and get your business name out there! |
