What is the future of hotel industry as it relates to the use of technology? Do you envision greater use of artificial intelligence in satisfying customer needs? Will there be fewer public contact careers? In the age of rapid dynamic changes especially since last three decades, when more and more technical innovations began to penetrate in our life and make it more comfortable, it would be incorrect to think that hotel management and other services wont get any imposing changes. Not that many people believed not so long ago that theyll use card looking keys in hotel to open their rooms, or that theyll be able to book places in the hotel without even using a telephone, but just using internet. Its getting obvious now that these changes will penetrate more and more and well meet them in the sphere of hotel management also. The usage of computers and internet will make a great favor to the hotel registration staff in customers service so that theyll be able to access the hotel database and connect with other hotels or services very quickly. It can be later used in gathering the information about future customer and making an analysis of his preferences and finding the way to answer and satisfy all of his demands, without even talking with him about that. Most of modern math based computer software is able to make such kind of analysis but this technology is still on its way to wide usage. Artificial intelligence systems that manage the individual houses have been already introduced and start being used world wide. The same kind of systems that run and manage all the processes in the clients room can be used as well. Special light and sound sensors can give the information to the hotel staff if the customer can be disturbed (showing if there is light in the room and how quiet is it in the room) without putting a tag on the door, also special sensors can control the temperature, the level of air pollution so that the maid can find out when its appropriate to clean the room. Its also understood that innovations will be used to make the staying more comfortable and they will refer to as many details of life as its possible to imagine. The great advantage of the technology that it gives more opportunity to feel what is called privacy, and less contact with staff; that sometimes in not really wanted by the customer, but has to do. At the same time it will make thee work of the hotel staff much easier as well as it will reduce the range of their responsibilities. The technological control of hotel management will reduce the number of misunderstandings between the clients and staff as well as with people who want to contact the client (in the cases when the staff is not able to figure out if the client is in the hotel or not). In many cases this systems of artificial intelligence control will reduce the amount of expenses that the hotel spend on staff, supplies and simple it will save a lot of time. But at the same time this innovations may be acceptable not to all of hotels. Upper class hotels, such for aristocracy wont accept all of this changes so quickly, because of the traditional way of thinking of the customers, of those for whom traditions, and rituals are to be observed. Before the introduction of all technical innovations the specialists should make a basic research weather the innovations contradict or not the concepts of the clients about management and hotel services. |
