Sales Training Tip #33; Asking for the Order Too Early in the Sales Process

Building an Interactive Community

3 Keys To Building a Successful (Online) Business

Partnering: Joining a Formal Partner Program

Marketing and Sales: Numbers Rule

How would you feel if you got your ass kicked by a frog?

Because that's what happened to the new Coldplay CD that just came out over in the UK this week -- it was immediately handed its first setback -- by a frog.

Seems that neither 2 years of pent-up demand from fans nor several million dollars worth of promotion by Parlophone records (in the UK) or Capitol EMI (here in the U.S.) could save X & Y (the new Coldplay CD) from being knocked off the top of the charts... by a mobile phone ringtone.

According to mobiletracker.net, "A ringtone made its way to the top of the British singles chart this Sunday, topping Brit-rock group Coldplay. Ringtone Crazy Frog Axel F outsold Coldplay's Speed of Sound 4-1, making for a disapointing opening weekend for the popular band.

Crazy Frog Axel F is based off the revving sound of a Swedish mo-ped. It marks the first time a ringtone made it to the singles chart for conventional music sales. Interestingly enough, most of the ringtone's sales have come from a CD, not from digital download."

"This song is incredibly irritating and puerile and we're still trying to understand why people like it," said Gennaro Castaldo, a spokesman for (British retailer) HMV.

This just goes to show you, you must sell to "wants" and not to "expected wants" or "needs" if you want to come out ahead.

And remember this: You can't "create" demand. It's already out there, all around you -- and believe me, there's plenty of it.

All you can do is tap into it, and then use your sales copy to "build" this already existing demand, into a hot sweaty frenzy.

So hop to it.

Now go sell something,

Craig Garber
http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

Craig Garber

If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries.

If you're serious about using emotional direct-response copy to increase your sales, then you MUST check out his website.

Garber specializes in dealing with selling products and services that are in the high dollar range, and he has an wealth of knowledge he draws from in crafting his promotions, in addition to his "living on the edge" life-experiences, along with a rock-solid 157 IQ.

This unique combination of "street smarts" and book-smarts allows him to get inside your prospects minds to write compelling, engaging and expressive copy that gets your prospects involved and whipping out their wallets.

Here are just some of the raving reviews, taken from actual client testimonials, about Garber:

?Finally, I found the copywriter I can work with for the rest of my career. He?s extremely thorough and reliable -- the man is his word. When he tells you he?s going to do something for you, it?s going to be done. It?s very refreshing in this candid world full of posers and imposters, all these people acting like they?re the best copywriters, and in reality they?re broke, they?re weak -- just seeing who they can scam next. So if you?re looking for somebody who?s very committed to your success, who delivers HUGE results, and who does whatever it takes to make sure your piece will be a winner, then don?t hesitate to go ahead and get a hold of Craig Garber right now.? - Chet Rowland

?During the two and a half intensive hours of conversation I had with Craig - I learned (and re-learned) more about copy than I have over the last 12 years. For example: Just one idea Craig gave me has increased my net profit by 43%! His grasp of which words move people into action -- is so comprehensive, so damned obvious ("Why didn't I think of that before?") and so easily explained -- that you'll just want to slam down the phone and get re-writing that very instant. I know -- I did! If you need to know more, just e-mail me: peter @ peterthomson.? Peter Thomson