How To Automate Your Online Business

The Hottest Old Tool Around

Home Business Or Job At Home

How To Generate Traffic Using Only Free Methods

Financing Your Business

Are you on mental vacation? Yeah, its hot, gas prices are going through the roof, youre beginning to sag and we are only halfway through the year. Its time to get ready for a busy fall trade show season. Heres a quick checklist

REVIEW WHAT YOU DID AT THE SAME SHOW LAST YEAR -

Look at any logistics problems you had were shipments late? Were there on-floor problems? Were marketing materials, including your exhibit, on target? Were there glitches in how leads were collected and sent to sales? Did you write a report from your end and do you have a current sales report? If not, how do you know what you did worked? Fix them now so this years show goes smoothly.

ASK FOR FEED-BACK

Not just the bosses and your cube-mates. Did you do a survey of exhibit staff, visitors, clients about last years show? If so, great. If not, its not too late. Do a simple survey in essence what did people remember about your staff, exhibit, and products in the past 6-9 months? For those surveyed before, did their answers change? For the new survey, do you need to make changes for the upcoming show?

UPDATE YOUR KNOWLEDGE

These of the days of self-education. You have to want to know more about your business, profession and industry. Sure, you can read and go to seminars, but we know that if you do not want to learn, you will not. Just ask any high school slacker.

GO TO CAMP

Trade Show Training recommends Camp Sho-M-Sel-M is the best way to learn everything you need to know about trade shows in just two days. Focus this year is TIME TO LEARN ... HOW TO PLAY TOGETHER - Trade Shows snd The Unions http://www.TradeShowTraining.com/calendar.htm

The semi-annual review is important to planning for this year's sales.

Julia O'Connor

In one way or another, Julia has always been in sales. From the time her mortified mother found out that, as an enterprising 5-year-old, she was peddling homemade pot holders to the neighbors, to her current expertise in trade show marketing, she has been interested in results. And in order to get the results she wants, she will guide, train and teach.

Her careers range from public and professional education design, to freelance advertising-public relations, to real estate investment portfolio management.

Since 1982, Julia has been working with clients in trade show marketing. And, when she asked clients, "why are you going to that show?", she found most did not know. Time to teach.

After years of informal instruction, Trade Show Training was incorporated to provide structured training ranging from trade show basics to the ergonomics of exhibit design. She designed Camp Sho-M-Sel-M to improve sales staff performance in the trade show environment.

She holds degrees from The University of Georgia in Advertising, an MA in Mass Communications from The University of Iowa, and an Indiana University MBA in Marketing. She is a frequent speaker on marketing, networking, entrepreneurship and trade shows.