You need a plan to build a successful internet home based business! Architects use blueprints to lay out the design of a building so the construction workers can build it. The success of the construction job depends on how good the blueprints are! Building a profitable internet home based business is no different. You, the architect must have a well laid out plan from which to work. You need proven, time-tested, methods for building a successful online business! I am going to provide you a proven blueprint that when followed will create a profit-pulling online business. These action-steps are the very steps I use to create online cash machines. Now, it will take some work and it will not create instant riches for you. However, if followed and implemented right it will create an ATM machine in your living room! This internet home based business blueprint has 3 main pillars. These will be the foundation of your business and they will either make you or break you. I have listed them below and in the following paragraphs we will discuss each one in detail. 1. Keyword list. 2. Planning and building your web site. 3. Promotion. Now, let's get to the meat and potatoes! However, before we get too deep into this you will have needed to choose what your internet home based business is going to be about. In other words, what niche market are you going to try to sell in. It is best if it is something that you have an interest in, or a passion for. Now that you have determined what type of business you are going to establish we can move forward. BUILDING YOUR KEYWORD LIST After you have decided on a niche, it is time to build a set of keywords. Let me be straight forward here, the most important thing you will EVER do for your internet home based business is build a set of relevant and targeted keywords. Keywords are how people will find you on the internet. Over time you will want to have an arsenal of around 1000 keywords established for your niche. In the beginning, approximately 100 will be sufficient to start. You will need to think of every imaginable keyword or phrase that someone would type into the search engines to look for the products or services that you are selling. If you are marketing golf equipment then you need to develop a keyword list of words related to "golf equipment". Use the Overture Keyword Search Tool to see how many times those keywords have been searched for. Use misspellings and abbreviations for your keywords as well. Not everyone is a perfect speller! I can't stress enough the importance of keyword development. I know it is the most boring part of starting an internet business, but it will be the cornerstone of it. If you slack off on this you will be setting your business up to fail, simple as that! As you progress, you can start to find ways to use other keywords that may not be relevant now. Let's get back to our prior example of "golf equipment". If you try to use Tiger Woods as a relevant keyword the search engines may not like that. However, if you write a review about Tiger Woods and his "golf equipment" of choice then the keyword Tiger Woods is now relevant. Now you can put a page on your site dedicated to all of the equipment that Tiger Woods uses to win Major Championships. How many people would buy a driver or putter if they knew that is what Tiger used? Just remember that keyword development will be the most important thing you do in building your internet home based business. I will say it one more time, keyword development is critical to your success as an online marketer. PLAN AND BUILD YOUR WEBSITE If you are going to be marketing goods and services on the internet, then you need a website. I know there are some programs on the web that say you can make money selling this or that without using a web site. They're right, you can, but you can sell a whole lot more if you have your own site! That does not mean that you have to build a huge, expensive web site, but you do need a site. Not just any kind of site, your site needs to be a content rich-information super site. People get on the internet looking for information! So if they want information, what should you give them? I hope you answered information, because if you didn't, we need to start all over. After you have found your niche and built your keyword list, it is time to develop a theme for your site. When you develop your site, you need to keep in mind the people that will be coming to your site. You want to provide an atmosphere that will keep them coming back. The goal is to provide as much relevant content and free information as possible to attract visitors that will become repeat visitors. They need to feel like they are being provided a great service and that your site can be used as a reference for their hobby, career, or lifestyle. Back to our example, if your site sells golf equipment, don't just have ads for golf equipment on your web pages! Fill your pages with articles and reviews about golf equipment. You might want to have a section on the clubs that are preferred by the top pros, like Tiger Woods and Phil Mickelson. Find articles that do comparisons on different clubs or balls. All golfers love owning the driver that performed the best in long driving studies as compared to the competition, so share the results of the study with them, then sell them the driver! If they view your site as a resource they WILL come back time and time again. They will begin to look at you as an expert and trusted partner and will buy the products you recommend. They will tell their friends and family about how they found this great site that has all of this powerful information about golf and golf equipment. The key is to provide relevant content and then intertwine your products into that content. You want to make a soft sale and not come off like a pushy salesperson. The key to remember here is that you can sell more with your own site and make the site a content - rich information highway. Content is king on the internet, it always has been and always will be. So kill'em with content and give them what they want. PROMOTE YOUR WAY TO TRAFFIC AND SALES The last key to a successful internet home based business is promotion. There is not a business around online or off that can survive without promotion. Let me dispel the myth that you can build a web site and put it on the internet and that magically thousands of people will begin going to it. It does not happen so don't expect it to! There are tons of ways to advertise your web site, too much for me to discuss in great detail in this article. Below are some ways that I generate traffic to my web site and I am sure they will work for you. - Pay Per Click Advertising - The quickest and most predictable way to generate traffic to your site. - Writing Articles - Write articles pertaining to your niche and submit them to article directories and ezine publishers. This is a great way to establish your reputation and get targeted traffic. Another plus with articles is that it can help you get incoming links to your site; the search engines love incoming links. - Linking Strategies - Reciprocal linking plays a huge role in page rank with the search engines, especially Google. Reciprocal links can also be a great way to get traffic from other sites that are similar to yours in content. - Advertise in Ezines - Advertising in Ezines is an excellent way to get your website in front of a large, captive audience. - Post to Forums - Getting involved in forums that are related to your niche is another cheap and effective form of advertising. - Get Subscribers - The money on the internet is still in the list. It will be very important that you develop your own list of willing people to send information to. You never want to spam, but those people that willingly provide you their emails to be sent a newsletter or other free promotional materials are invaluable to your online success. The blueprint that I have laid out before you is the same one that I have used to create more than one internet home based business. It has proven successful for me and I know it can for you as well. Just follow these easy steps and you will be on your way to financial freedom. That lifestyle you have always dreamed about is closer than you think! Mark Williams |
