Marketing with booklets is an excellent way to reach new customers and maintain contact with existing customers. Booklets are such powerful marketing vehicles because they allow you to educate your customers and maintain long term contact. Newspaper advertisements, for example, allow only a small part of your story to be told. You can only put so much information in that tiny newspaper advertisement. Newspapers are usually kept for recycling, not reading. Here are four advantages of marketing with booklets: Booklet Marketing Advantage #1 Longevity How long do you think your customers will keep last Sundays newspaper advertisement? One day? Two days at the most? Then its off to the recycling bin. Do you think theyll keep your information filled tips booklet longer? They will if it contains information they find useful. How many times have you kept a marketing product because it contained helpful information? Why do you think people put calendars on the back of business cards? Booklet Marketing Advantage #2 Credibility Booklets that provide high quality information will increase your credibility. Americans love experts, publishing articles and booklets will help your customers see you as the expert. Your customers know you are an expert because the information in your booklet helped solve their problems. They have proof you know what you are talking about, and that will cross over to other areas of your business. Booklet Marketing Advantage #3 Education Do your product sales depend on your customer having a specific level of knowledge? If so, marketing with booklets gives you the opportunity to provide your customer with enough information to make an informed decision. Can you say the same about newspaper advertising? Booklet Marketing Advantage #4 Costs How much does each of your current customers contribute to your bottom line? Are they worth keeping? Since keeping a current customer is much cheaper than acquiring new customers, you bet they are! Booklets allow you to maintain contact with your current customer base by providing them with tangible proof that your business values their patronage. Conventional marketing wisdom is that a customer needs to see an advertisement up to seven times before they respond. If your booklet provides good usable information, your customers will read it and act on it without needing to see it multiple times. Marketing that helps maintain your relationship with your current customer base or build rapport with new customers is inexpensive and effective marketing. Conclusion In my experience people buy from those they trust, and most Americans trust experts. By positioning yourself or your business as the expert you can benefit from this trust. Marketing with booklets is a great way to establish your expertise with your customer base. |
