Starting a new business is one thing, actually getting paying clients is another. Clients won't know you're starting a new business unless you tell them. So you have to start telling people right away.
Here are some tips for getting the word out:
You should have at least 50 people on your contact list. These are the people you are going to let know that you are starting a new business.
Start with family members outside of your immediate family - brothers, sisters, cousins, aunts, uncles, parents, grandparents, nephews, in-laws, cousin in-laws, sister-in-laws.
The next set of people who should know you are starting a new business are your immediate circle of friends - friends, neighbors, the parents of your kids friends, your parents friends.
Now think about where you spend your money. The people you do business with should know you are starting a new business - hopefully they will return the favor. Take out your credit card statements and bank statements. Look at all the people you send money to on a personal basis every month.
Accountants
Attorneys
Cleaning services
Babysitters
Contractors
Doctors
Dentists
Stock brokers
Hairdressers
Repair persons
Insurance agents
Tutors and instructors
Veterinarians
Your list will be more extensive, but this is a start to the number of people you need to tell you are starting a new business.
When you do business with companies where you have direct contact with an owner, manager or decision-maker, make sure you tell these people personally that you are starting up a business. Visit them, call them, or send them an email at the absolute minimum.
Every time you pay a bill to a local company, enclose a business card with the check. What better and efficient way to let people know you are starting a new business?
When you receive phone solicitations don't dismiss the caller. Tell him/her that you don't need their services right now but you will hold onto their information. Then proceed to tell them that you are starting a new business and ask for a referral.
Bottom Line on Starting A New Business
When you are starting a new business you need to shout it from the rooftops. Think of everyone you know and start telling them. Be creative in your approaches and take every opportunity you can think of to tell people about your new business.
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