Ezine is an electronic newsletter that is published through internet. As a home based business owner, it is important for you to have your own ezine. You might ask 'Why do I need an ezine?' There are many reasons why you need it. But the main reason is that your own ezine can build your credibility as industry expert. Your customer and subscriber will think highly of you. So, when they trust you, it is easier to sell them almost anything. The next question is 'How do I publish an ezine?' Let's go through step by step: Step 1:Determine your main content This is the most important step. Normally, you main content depends on your business category. For example, if you sell health supplement, you might want to choose your ezine main content as health tips and if you sell shoes, your ezine might be about shoe care or foot care. You get the idea right? Make this your first priority before continuing to the next step. Step 2: Determine your ezine layout Most ezines have three parts: 1.Header - This is where you put your Ezine's title 2.Body - This is where you put the main content 3.Footer - This where you put your copyright, disclaimer and unsubscribe information. The choice is yours. You can have two parts or just the Body part. But if you have all three parts, your ezine will look more professional. Take note that 'unsubscribe information' is very important. Your subscriber needs to know how to unsubscribe or 'opt-out' from your mailling list. By doing this, you can avoid them accusing of spamming. Step 3:Get your main content To get your main content you can either write your own article or get article wrote by other person. If you're really enjoying writing, you might want to write your own article. You don't need to write a whole book but 1000 words is acceptable. If you don't know how to write or hate writing, you can get free content or article from the internet. Some sites that offer free articles that you can use in your ezine are: http://www.articlecentral.com
http://www.authorconnection.com
http://www.certificate.net/wwio
http://www.ideamarketers.com
http://www.goarticles.com
http://www.marketing-seek.com Remember to include the 'Resource Box' at the end of this type of article. Resource Box is a short paragraph that tells the reader about the writer of the article. Some Resource Box has a copyright notice. Step 4:Determine delivering type How do you want to deliver your ezine? There are two options: 1.You put the ezine in your website. The advantage of doing this is that you can include back issue as well. 2.You can deliver through email. This is the most used method you'll find on the net. If you choose this option, you must need a mailing list. You can run your own mailing list or hired others to run for you. Search 'mailling list service' at Yahoo if you want to let other do the job for you. Step 5:Tell others about your Ezine There is no point of publishing your own ezine if no one is reading it, isn't it? So turn on the key and start telling the world about your new ezine.Submit your ezine to ezine directory and announce it to other ezine publishers. Remember, the more people subscribe to your ezine, the larger your mailing list will be. And the larger your mailing list is, more and more money you can make out of it. |
