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Site Home –› Internet & Computers –› Internet Marketing Providers
 

The Simplest And Easiest Way To Position Your Business Ahead Of The Competition!

 

Author: Dan Lok
Copyright 2006 Quick Turn Marketing International, Ltd.

Here's a short marketing quiz that's a real eye-opener. Answer the following three questions'the first answer that pops into your head.

1. Name a brand of blue jeans.

2. Name a hamburger fast food restaurant.

3. Name a car rental company.

Are you done? Here's what I think you answered:

1. Levi's

2. McDonald's

3. Hertz Can I read your mind?

Am I a psychic?

Well, sorry to disappoint you - but I'm not.

I'm just demonstrating the power of the marketing strategy I'm about to reveal.

ake a moment to imagine what kind of success your business would have if your product or service were similarly imprinted into your customers' minds.

Each of these brands and businesses 'owns' a unique position in your mind. They mean something special to you.

I can almost hear you protesting, 'But Dan, those companies spent millions of dollars to position themselves. I don't have a million-dollar marketing budget! How can I position my business, in my customers' minds, with little or no marketing budget to work with'?

The answer is to create a Unique Selling Proposition (USP).

The concept 'USP' is the brainchild of Rosser Reeves, once the chairman and chief copywriter of the Ted Bates & Co. advertising agency. In the 1950s, their advertising agency single-handedly set the stage for creative television commercials, something that had never been done before.

Reeves was an outspoken and larger than life character with a passion for advertising. One of the reasons the company soared was because of his USP theory.

His definition of what makes a USP holds true today:

* All advertising must make a proposition to the customer: Buy this, and you will receive a specified benefit.

* The proposition must be unique; something competitors cannot claim, or have not chosen to emphasize in their promotions.

* The proposition must be so compelling that it motivates millions of people to act.

A USP is not just a slogan or a phrase that will appear in your advertising, although that's one potential use for it.

A USP is a concise and memorable phrase that answers your prospects' implicit question: 'Why should I choose your business, product, or service versus any other'?

You may have a hot product or service, but if you cannot powerfully describe its unique value to your prospects (and create some excitement among potential buyers), you may not truly have a basis for long-term success.

Author Bio:

Dan Lok

Known as the "The World's #1 Website Conversion Expert," Dan is the "go-to" Internet marketing genius who's created hundreds of money-making ads and sales letters for clients in more than 49 different industries...

Dan's reputation precedes him and includes a track record of selling over $25.7 million of merchandise and services.

If Dan is such a marketing wizard, perhaps you're wondering why you haven't heard of him before.

It's because Dan doesn't seek out the spotlight.

This "quiet giant" keeps a low profile in an industry over-run with self-promoting, self-proclaimed, and often self-deluded "experts." So, if you are looking for another pied piping "Guru"... then sorry to disappoint you... but...

Dan Lok Is NOT Your Guy!

Instead of stoking the "Lok Publicity Machine," he has focused on stoking the fires of success for a select number of clients. And his clients love him... because...

He's made a lot of them filthy stinking rich!

He's also made himself very rich.

And although Dan used to charge $895.00 an hour for marketing consultation and $15,000.00 for a full blown marketing campaign... today...

He has "fired" all his copywriting and consulting clients.

You can't get him at any price.

He's become so freaking successful, he doesn't need to worry about getting clients any more. He's having a blast running his own businesses... or... businesses he has an interest in.

The only people he works with are a tiny handful of prot?g?s who he mentors in a very personalized, hands-on and intense way to help them achieve the kind of "breakth oughs" in their businesses that Dan himself has enjoyed.

You can also reach this article by using: strategic internet marketing, home based internet marketing business, internet marketing strategy
 
 
 

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