Sandwich labels can be a tricky
proposition. Unlike other types of labels, they require some special traits.
These unique characteristics lead many to outsource production of sandwich
labels to professional label printers.
Lets look at some of the reasons sandwich labels are so much different from
other label types.
Withstanding the Elements
In many cases, one simply slaps a label on a box, the box ends up on a shelf and
thats the end of the story. That isnt the case with sandwich labels. A
sandwich label will be exposed to cooler temperatures and may even be frozen at
some point in time. It may run into contact with a great deal of moisture, too.
Thus, not every label is well-suited as a sandwich label.
Meeting Standards
If you want to put a price tag on a box of shoes in your retail store, you can
use just about any label youd like. If you are pricing consumable goods, that
is not the case. Sandwich labels must be designed to meet all applicable
compliance standards. When food is involved, governmental regulation is
invariably present. One must not run afoul of the rules, which means they will
need a specialty label.
Application Surface
In many cases, sandwich labels are applied directly to the product, which is
first wrapped in cellophane. This means that the adhesive must be capable of
bonding with the wrapper without necessitating a great deal of pressure during
the application process. After
all, one doesnt want to put dented sandwiches in a cooler! This unique
circumstance also makes sandwich labels a bit different from many other labels.
Factors like these combine to make sandwich labels a unique form of labelling.
They are not simple stickers and require some special treatment. Its not
surprising that many people outsource the printing of sandwich labels to a third
party professional. |
